Choosing Sales Summit Speakers for Executive Audiences
Executive audiences evaluate sales summit speakers differently from broader teams. They are more concerned with lived experience, as opposed to performance and with surface-level inspiration, as opposed to practical insight. Credibility, structured thinking, and ideas that can stand the test of reality are some of the characteristics that the executives listen to. Trust and involvement are also determined by industry relevance and senior-level tone. The most efficient speakers at a sales summit are those who are both deep and clear, recognize complexity and adapt to the situation of the audience. Impact is also determined by preparation, flexibility of format prior to the event and alignment. When carefully selected, the right speaker shifts executive perspective long after the summit concludes.
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