Hiring a graphic designer can be challenging, as the right choice can strengthen your brand while the wrong one can hurt your business. Studies show that weak branding can reduce revenue by up to 20%, while design-driven companies significantly outperform competitors, highlighting the importance of a skilled designer. To help you choose wisely, this guide outlines key mistakes to avoid, starting with hiring someone who lacks essential technical skills in tools like Adobe Photoshop, Illustrator, and InDesign.
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