AI-powered virtual assistants are transforming digital marketing by helping businesses work smarter and scale faster. Once limited to basic human-led tasks like email handling and data entry, today’s AI assistants can manage workflows, engage customers, and deliver actionable insights with speed and accuracy. As Clark Boyd notes, AI is only as powerful as how it’s used and for modern marketers, it has become an essential tool for breaking growth barriers and staying competitive in an increasingly data-driven landscape.
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