How an Experiential Agency Builds Audience Engagement
An experiential agency engages the audience through the development of immersive engagement, which is an interactive process of appealing to the emotions of people towards brands. The agency invites people to participate in digitally triggered events, live events, and targeted campaigns to help them be active observers and not merely passive ones. Development of strategic storytelling, creative design and predominantly application of technology like augmented reality, integration of social media and real-time engagement assists in capturing the attention as well as maintaining interest.
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